CEO and president of Rakuto Kase Dr. Roni Bornstein is a businessman and entrepreneur active in the Japanese market for decades. He served as Chairman of The Israel-Japan Friendship Society and Chamber of Commerce from 1998 to 2006, and then again from 2009 to 2016. Bornstein received "The Order of the Rising Sun" award from the Emperor of Japan and Japan's Prime Minister. He also received a medal from the Foreign Ministry of Japan for his work in promoting and developing the relations between Israel and Japan.
Bornstein is the importer of Kikkoman soy sauce and hundreds of Japanese products through diplomat Rakuto company. Additionally, he is a shareholder of Bio Dalia manufacturer microbiological industries environmentally friendly pesticides, Gramse pharmaceutical importer Supplements, and Rabintex company Export Erez Ltd. Roni recently received the title "Honorary President of the Israel-Japan Association".